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1. Over 5 billion people own a cell phone, whereas just about 4 billion own a toothbrush.
2. Currently, mobile phones are employed for carrying out 3 out of 5 searches.
3. According to Mobile Marketer, an overwhelming 70% of searches carried out on mobiles lead to action in under an hour.
4. A stunning 61% of local searches on mobile phones lead to an instant phone call.
5. By the end of 2014, over 50% of all internet traffic will be via mobile phones.

1. People Spend More Time on Mobile Apps, No wonder an expected 4.4 billion mobile users will use apps by 2017.
2. Apps Generate More Leads. Connected individuals love browsing through app stores and seeing what’s new.
3. It Gives You an Edge Over Your Competition

A bad user experience can damage a companies brand & create negative feelings among customers and employees.

Share with your customers, promote on all you existing marketing materials, promote with social media, place in expensive display adds on social sites.  Make it available to every one every where.

If you are marketing your current website or paying for traffic, the chances are you are redirecting your audience to your mobile website for a better user experience.  If you do not have a mobile website you are losing 50% of those marketing dollars.  They can’t read the website on there phone.

Two separate platform versions – build one for website and another for mobile. Better user experience, specifically designed for mobile phone.

Responsive Web Design is suitable for informational web pages, with information on the right side of the screen in desktop applications brought to the bottom of the page in mobile applications. Renders across any screen size

Responsive Web Design is a great way to give an enterprise a mobile presence. But it shouldn’t be considered the only mobile approach. Before making a decision, evaluate both options —

While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.

Looking at breakdown of that time, users are living in their smartphone’s applications. That gaming requires apps is a given, but almost every other area provides the user with a choice – go for an app to access the data or go to the web. Forbes

• A mobile site is not the same as a mobile app. An app is downloaded onto a smartphone or tablet and lives there.
• A mobile site is than a set of specific webpages that have been designed specifically for mobile (as opposed to desktop) devices.
• Responsive design occurs when the server sends the same stuff to every device but includes information enabling the device to work out how to display the page on its screen.