Social WiFi for Car Dealers
Cars & Trucks are big ticket items, so even small improvements in customer communication can lead to big increases in revenue.
Potential customers who visit your showroom, service department and dealer lot are the ideal audience for delivering marketing messages that could make the difference between ‘just looking’ and buying.
Existing customers will also be receptive to targeted messages designed to encourage purchasing the latest model or benefiting from special offers for new cars, services and parts.
Users connect with local Dealership Social WiFi.
You promote special offers and collect user re-marketing data
Making free WiFi pay for itself at your car dealership
Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned of the possibility of losing a sale to a website business. But what if your free social WiFi could create new ways to communicate directly to your buyers instantly:
- Direct users to a web page dedicated to helping people buy cars from you.
- Capture user contact details and demographic data.
- Capture details of people looking around your dealership, even when your offices are closed!
- Communicate with potential customers during their visit with marketing messages, like offering 0% finance or information on test drives and special offers.
- Communicate with customers following their visit with specific messages for days, weeks and months after they visited.
- Transform an unproductive 10 minutes in your waiting room to a valuable data capture and marketing opportunity.
- Allow each WiFi user to ‘Like’ your Facebook page by posting positive messages to their friends.